About Us

Persona is one of the leading sign manufacturing companies in North America, providing complete signage solutions and outstanding customer service. Each year, we supply more quality signage to the hospitality and restaurant industries than any other company. Whatever you need, our experts will recommend unique, effective solutions. 

Companies and businesses everywhere choose to work with us because we put 40 years of experience to work for them, ensuring they get the best, most cost-effective results. Located in Watertown, South Dakota, Persona boasts a talented and dedicated workforce that delivers high-quality products and friendly, efficient service. Our three manufacturing facilities feature the best equipment available and state-of-the-art technology.

We anticipate details of your project from start to finish, so we can design solutions before you even ask about them. We excel in project management and hone our experience year after year.

As a top national sign company, we offer comprehensive service to all markets, and our central location means fast delivery at the lowest possible cost. Our goal is to WOW you as a customer, because our success depends on yours.